Meet Lulu, a Limousin Holstein cross calf. She’s born on a farm in Cumbria where farmers find it tough to make ends meet.

Meet the Shaw family. They’ve struggled long enough and are selling their farm. Their problem is that the prices for land and animals are simply getting too low.

Lulu is destined to be beef from day one. Tony Shaw sells Lulu on to the Ibbotsen family in Derbyshire. They also are struggling. Trevor’s family have been on the farm since the Domesday Book, but feel that they’re on the slippery slope to penury.

Then Foot and Mouth Disease breaks out.

A troubled and timely tale, told through the life of Lulu, It’s a Cow’s Life is an innovative perspective on the travails of modern farming.