Child trafficking involves the transportation and exploitation of over a million unwilling victims every year, often for sex work or hazardous, illegal labour.

False promises of education and a better future are made, but the children and their families are frequently unaware of the real fate that awaits the victims.

Thousands of children are trafficked to the UK every year, mainly from West Africa, Eastern Europe and Asia.

Presented by Robbie Williams, this hard-hitting film highlights the chilling horror of organised child trafficking as part of UNICEF UK’s End Child Exploitation campaign.

Robbie describes the film as “short, but definitely not sweet”, and narrates a poem by Simon Armitage that uses the exotic fruit trade as a metaphor for the sale of young lives.

UNICEF is urging the UK government to introduce legislation to provide specialist care and protection for victims of trafficking, including safe houses across the country, counselling and education.

More Precious Than Gold can be viewed on UNICEF’s End Child Exploitation campaign website at www.endchildexploitation.org.uk.